NAU Co-Branded Debit Card Promo

This campaign supported the launch of a new on-campus branch at Northern Arizona University and promoted adoption of NAU co-branded debit cards among students, faculty, and staff. Developed in close collaboration with NAU, the work leveraged proprietary photography from the university’s image library to ensure authenticity and alignment with campus culture.

The promotion launched alongside the branch opening, activated across key campus touchpoints, and helped drive awareness and early engagement with the new banking presence on campus.

*My role here was creative director, but every project shown was made possible by a talented in-house creative and marketing team whose collaboration, skill, and execution brought these ideas to life.