Kickstart Youth Checking

Kickstart was created to help kids and teens build smart money habits early, with free checking, a debit card, and an educational app designed for families. The program balanced approachability and education, making financial basics feel fun, accessible, and age-appropriate.

Launched across digital, branch, OOH, print, and social, Kickstart exceeded its performance targets and became a significant contributor to overall membership growth. The work helped establish a long-term relationship with young members while supporting broader growth goals for the organization.

*My role here was creative director, but every project shown was made possible by a talented in-house creative and marketing team whose collaboration, skill, and execution brought these ideas to life.