Direct Deposit Sweepstakes

This sweepstakes promotion was designed to increase direct deposit adoption to drive deeper member engagement. The concept centered on a simple, motivating idea—a chance to double one of your paychecks—and used bold, celebratory visuals to make the benefit feel immediate and exciting.

The campaign rolled out across homepage, email, OLB, statements, and print, combining clear enrollment steps with playful graphics to encourage participation and reinforce the value of direct deposit.

*My role here was creative director, but every project shown was made possible by a talented in-house creative and marketing team whose collaboration, skill, and execution brought these ideas to life.